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Franco Plata
Franco Plata

Six Pack in 30 Days: The Only App You Need to Get a Flat Stomach


How to Write a Good Article for SEO




SEO writing is the process of writing content that search engines can easily understand. This is done by intelligently adding search phrases or keywords in your content without doing keyword stuffing. SEO writing is also known as SEO copywriting or search engine optimization writing.


Writing for SEO is important because Google gets an estimated 3.5 billion searches per day. This means your customers are most certainly using Google to find information. Additionally, once you rank on the first page of Google for your target keywords, youre getting free, recurring, and highly relevant traffic to your website.




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In other words, SEO = money in the bank.


As paid advertising costs rise and social media engagement becomes harder and harder to come by, organic traffic continues to dominate as one of the most important marketing channels any modern business can invest in.


So how do you get those coveted organic page #1 rankings?


In this article, I will show you the 10 steps to follow to create perfectly search-optimized content your readers (and Google) will love.


Step 1: Choose your keywords (both head and long tail keywords)




The first step before writing new content is to decide which keywords to target. This process is known as keyword research and its very important for a simple reason.


You need to write content around topics that people search for and keyword research will tell you that.


When you do your keyword research, the outcome will be a set of SEO keywords both head (or focus keywords) and long tail keywords that people type in search engines.


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The easiest way to do this is to:



  • Go to Google and search for your chosen topic (general).



  • Visit the top 5 pages and analyze the type of content they provide.



  • Take each URL and using SEMRUSH or other tools (ahrefs, ubersuggest, etc) find out for which keywords those pages are ranking and the traffic they get.



  • Then depending on the results decide which main keywords you will target in your content.



  • Take those keywords again and using a tool, find out the associated long-tail keywords and LSI (or semantic keywords)



Step 2: Craft your page title




Your page title is one of the most important factors for SEO. It tells both Google and users what your page is about and it influences whether people will click on your link or not.


To write a good page title, you should:



  • Use your main keyword at the beginning of the title



  • Keep it under 60 characters



  • Make it catchy and relevant



  • Avoid keyword stuffing or duplication



For example, a good page title for this article could be:


How to Write a Good Article for SEO in 10 Easy Steps


Step 3: Create an SEO friendly URL (add your main keyword)




Your URL is another important element for SEO. It should be descriptive, short, and include your main keyword.


To create an SEO friendly URL, you should:



  • Use hyphens (-) to separate words



  • Avoid unnecessary words or parameters



  • Use lowercase letters



Step 4: Write the content (long enough)




Now that you have your keywords, title, and URL ready, it's time to write the actual content of your article.


The content is the most important part of your SEO article because it provides value to your readers and answers their queries. It also helps Google understand what your page is about and rank it accordingly.


To write good content for SEO, you should:



  • Write at least 500 words (but aim for more if possible)



  • Use short sentences and paragraphs



  • Use bullet points and lists to break up the text



  • Use transition words to connect your ideas



  • Use your keywords naturally and avoid keyword stuffing



  • Write in a conversational style as written by a human (use an informal tone, utilize personal pronouns, keep it simple, engage the reader, use the active voice, keep it brief, use rhetorical questions, and incorporate analogies and metaphors)



  • Proofread and edit your content for grammar, spelling, and punctuation errors



For example, a good paragraph for this article could be:


If you want to write a good article for SEO, you need to choose your keywords wisely. Keywords are the words and phrases that people type in search engines to find what they are looking for. They are also the words that Google uses to determine what your page is about and how relevant it is to the user's query.


But how do you find the right keywords for your article? And how many keywords should you use?


In this step, I will show you how to do keyword research and how to use both head and long tail keywords in your content.


Step 5: Add your keywords in the first paragraph




One of the best practices for SEO writing is to add your main keyword in the first paragraph of your article. This helps Google and users quickly understand what your page is about and whether it matches their search intent.


To add your keyword in the first paragraph, you should:



  • Use your main keyword as close to the beginning as possible



  • Use a variation of your keyword if it sounds more natural



  • Avoid keyword stuffing or unnatural placement



For example, a good first paragraph for this article could be:


SEO writing is the process of writing content that search engines can easily understand. This is done by intelligently adding search phrases or keywords in your content without doing keyword stuffing. SEO writing is also known as SEO copywriting or search engine optimization writing.


Step 6: Create headings using long-tail keywords




Headings are another important element for SEO writing. They help you organize your content into sections and sub-sections that make it easier for readers and Google to follow.


To create headings for SEO, you should:



  • Use H1 tag for your main title (only one per page)



  • Use H2 tags for your main subheadings (one per section)



  • Use H3 tags for your secondary subheadings (one per subsection)



  • Use H4 tags for your tertiary subheadings (optional)



  • Add long-tail keywords in your headings (but not in every heading)



  • Make your headings descriptive and relevant



  • Avoid using the same heading twice on the same page



For example, some good headings for this article could be:


How to Choose Your Keywords (both head and long tail keywords)




What are head keywords?




What are long tail keywords?




How to find long tail keywords?




How to Craft Your Page Title




Why is your page title important?




How to write a good page title?




How to optimize your page title?




How to Create an SEO Friendly URL (add your main keyword)




Why is your URL important?




How to write a good URL?




How to optimize your URL?




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